Meta-tags are three common HTML tags that appear in the 'HEAD' section of the HTML code of most pages:

<meta name="description" content="Content Here" />
<meta name="keywords" content="Content Here" />
<title>Content Here</title>

The 'title' tag contains the text that will display at the very top window bar when the page is open in a browser. It is also the page title that a search engine will typically show as the main hyperlink in its search results.

The meta tag for 'description' gives a summary of what the page contains. Typically this will be the additional test just under the hyperlink in a search engine result.

The meta tag for 'keywords' contains extra keywords that are relevant to the page but is not displayed in search results, and is not read by Google and most search engines. So we tend to leave this blank.

Because Kartris forms pages around a standard template, these tags are not present in the template; instead the tags are created dynamically by Kartris for every page.

You can set the Kartris defaults for the meta-tags using the following language strings:

ContentText_DefaultMetaDescription

ContentText_DefaultMetaKeywords

In places where no other data is available, Kartris will fall back on the values here. But in most cases, it will find more page-specific data to use if possible. As mentioned earlier, the meta-keywords tag is not read by Google and most major search engines, so is probably best left blank so as not to increase page sizes unnecessarily.

Kartris will do a fairly good job of filling meta-tags and page title for pages automatically. For example, on a product page, it will use the product name in the title tag, and fill the description with a truncated section of text from the product description. The keywords will generally use the ContentText_DefaultMetaKeywords value.

But you can override these default values in many cases.

For example, when creating or editing a product, category, knowledgebase article or custom page, you can open extra fields with the [+]SEO link. This allows you to override the default values that Kartris will insert, and specify the exact text you want to appear.

This can be useful if you want to keep the product or category name short and concise, but have the page title itself longer and with more keywords to help improve page indexing.

Kartris can format 'friendly' URLs. You may wish to optimize the text/name part of the URL for products and categories using the URL Name box. This allows you to replace the default value (normally the item name) with whatever text you prefer to use.

You should only enter keywords or text here, not full URLs. The values entered are used for the text part of the URL. But the numeric part and file extension are required and cannot be removed.

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